Brief:
I worked with the client last year and they have got in touch and asked me to design some promotional material. I will need design:
-Poster
-Flyer
-T-shirt
-Social Media / Facebook cover, profile pictures
He needs the designs as soon as possible so this will need to be a quick turnaround.
Poster / Flyer Content
Logos:
Copy:
Layout Thumbnails
Colour Pallet:
Fonts:
To begin I have set up the document, I am using a 20mm margin so the content doesn't get lost and a four column grid so I can structure the layout.
I have decided to keep the headliner logo centrally so it draws focus straight away.
I experimented with geometric shapes to divid the page.
I have used the natural line in the Z of the logo to lead the eye to the jacked logo.
I wanted to create an usual perspective with the lines, they also lead the eye to the Z.
I have aligned the copy left so it follows the direction of the design.
I have used elements from the Z and enlarged them at the top at bottom of the page. I, not sure if this works as it looks a little heavy and cluttered.
I decided to strip back some of the elements and re-arrange the information at the bottom, This gives the overall design more breathing space.
I felt the bottom left hand corner looked too empty so I have adjusted the text and aligned it left. I think this makes it clearer to read and utilities the space better.
These are the four designs I will be showing to the client. I will be suggesting that the far right is the strongest. Once I have received some feedback, and depending on if I need to make any changes, I will be ready to transfer the design to the other outputs.
Final Poster
Flyer
T-shirt
Facebook / Cover Image
Profile Picture
The client has requested a re-worked image to be featured on a web page where the customers can go to buy tickets. It will have to same information as the others just needs re-organising to best suit the format.
Ticket Site Image
Link to website:
Screenshots of Webpage
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