Friday, 27 March 2015

Brief 11 / Cream Soda / Reseach


A recipe for cream soda—written by E.M. Sheldon and published in Michigan Farmer in 1852—called for water, cream of tartar, Epsom salts, sugar, tartaric acid, egg, and milk, to be mixed, then heated, and when cool mixed with water and a quarter teaspoonful of soda (sodium bicarbonate) to make an effervescent drink.

Alexander C. Howell, of Vienna, New Jersey, was granted a patent for "cream soda-water" on June 27, 1865. Howell's cream soda-water was made with sodium bicarbonate, water, sugar, egg whites, wheat flour, and "any of the usual flavoring materials—such as oil of lemon, extracts of vanilla, pine-apple,to suit the taste" before drinking, the cream soda water was mixed with water and an acid such as tartaric acid or citric acid.In Canada, James William Black of Berwick, Nova Scotia was granted a U.S. patent on December 8, 1885, and a Canadian patent on July 5, 1886, for "ice-cream soda". Black's ice-cream soda, which contained whipped egg whites, sugar, lime juice, lemons, citric acid, flavoring, and bicarbonate of soda,was a concentrated syrup that could be reconstituted into an effervescent beverage by adding ordinary ice water.

United Kingdom:

In the UK, cream soda was traditionally served with a dessert-spoonful of vanilla ice cream floating on the top, but this became a rarity in recent years. It is vanilla-flavored, slightly glutinous and has a uniquely thick, "soft" and long-lasting foam. A.G. Barr, Ben Shaw's (a Cott brand), and DG Jamaica manufacture their own brands of cream soda, and most supermarkets sell it under their respective own brands. Pakola, a Pakistani brand of ice cream soda, is available in most Asian retailers.

Flavour research:

Vanilla Cream Soda:

The closest of the bunch to a plain cream soda is the vanilla flavor. Poured into a glass (because everyone pours their AriZona drinks into a glass, right?), it has a color similar to that of an American lager. It seems a bit fizzier than the others, and the strong vanilla flavor does indeed taste quite natural. But of the four, this one is the sweetest of the set, cloyingly so, especially when paired with salty food such as pretzels. Still, some tasters chose it as a favorite.
Blueberry Cream Soda:

Had we been handed the blueberry soda blind, we wouldn't have been able to identify the fruit as easily as we could with the other cans in the lineup. There's a little blueberry there, but also something that tastes like grape, and overall, the soda doesn't have a particularly strong fruit flavor. That doesn't mean it's bad, though—the fruit actually paired pretty well with the vanilla flavors. You could even garnish this with fresh mint if you want to get fancy.
Orange Cream Soda:

It took us a second to place the flavor, and then it hit: the orange cream soda tastes like a Creamsicle. A slightly less artificial Creamsicle, mind you, but a Creamsicle nonetheless. It's not as fizzy as most orange sodas, and not as bright as, say, a fresh clementine, but it's our overall favorite—especially good when turned into a vanilla ice cream float.
Strawberry Cream Soda:

Soda Shaq's strawberry flavor smells like strawberry ChapStick, and tastes like it, too. It's the most fruit-forward of the bunch, and although we still tasted the vanilla, it was less evident than in the other three drinks. We found that it paired well with dark chocolate, which toned down the strawberry flavor a bit, and came across not unlike a real chocolate-covered strawberry. It's the one flavor that we wouldn't want to drink on its own.
General Brands:

All the brands I have looked at are pretty garish so I want to try and create something more aesthetically pleasing that is playful and engaging.

Primary Research:

These are the brands that I have been able to readily purchase in the UK.

 These two brands are not in the UK, the left is Australian and the right is American. They seem to be more illustrative than the UK brands.


Just thinking about what format to use for the designs, I think either glass bottle or can is the most appropriate, or even I could use both depending on how I decided to brand it. For example, will it be sold in restaurants or general shops.

I managed to find these bottles online so I have ordered them. The colour range will allow me to create a range of flavours.

Alcoholic Flavours:

I have decided to make the drinks alcoholic instead of a soft drink. I thought this would be a bit different as there  are not any brands that do this. The drinks will be pre-mixed cocktails that use cream soda as the base ingredient.

I have decided to use the flavours:

/Vanilla Ice
/Pineapple explosion
/Strawberry Cream
/Sour Crush
/Fruity Lishious
/Cherry Pop

I will need to design a label for the bottle. I think it will either be a printed label or I might experiment with vinyl depending on what best suits the design.

An other option could be to print onto clear acetate for the label.

I like the idea of making the design look retro. I might keep the design simple that uses typography.

This is a similar kind of brand to what I am proposing. I don't like the design but I can take ideas from the information that is on the bottle. I think it needs ingredients, design, barcode, logo, 

The example above uses vinyl for the graphics, this is the kind of thing I was thinking if I chose to use vinyl.

I really like these old bottle caps, this is the kind of style I want to make the logo.

I really like this worn effect that is hand printed. I want to replicate this in my logo.

I have been looking at old road signs and it has given met he idea to replicate them in the bottle design some how.

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