Brief 5 / NEST / Resarch

Today I received an email about a live brief for the college student magazine NEST. The brief is to design a bespoke advert for one of the following:

- Sela Bar – Music and Pizza bar, Leeds - (Link To Website)

- The Hepworth Gallery – New award-winning contemporary art gallery, Wakefield - (Link To Website)

- Laynes Espresso – Popular, independent coffee house, Leeds - (Link To Website)

- Pressision Print – Innovative, bespoke printers, Leeds - (Link To Website)

After looking at options I am going to design for the Pressision Print Advert. They are printing company based in Leeds that describe themselves as:

At Pressision we offer a broad
spectrum of print and specialist
finishing solutions, from
business cards and brochures,
to advertising, point of sale and
direct mail.

We create bespoke on demand
print solutions that are always on
budget. We deliver large format,
binding, foiling or embossing –
all without lengthy delays or extra
costs. And we provide start-to-
finish project management,
proven craftsmanship and
24/7 production.

I have chosen to design for the company because I like the branding they currently have on the website and think it best suits my style of work.


Adverts should be B5 portrait (176x250mm)

The advert should represent the creative business as a whole and not be for a particular event/product. Incorporate whatever text you feel appropriate in the design, if any at all - although the name of the business and contact details [social media, web, contact number and address] have to be included.

You can submit as many designs as you’d like, for as many businesses as you want, from whatever course you are on.

All submissions will then be sent to be judged by the businesses themselves. Selected adverts will then feature in NEST Issue #6, printed at the end of this month.

Please send submissions (300dpi pdf) or questions to:

editorial@students.leeds-art.ac.uk

** Deadline: 25th November 2014 **

As the deadline is on the 25th it means I have one week to complete the brief.

Website 

The website uses a minimal layout that has a clear structured layout. The minimal aesthetics and geometric design is something I will think about using in my designs. I like how the logo uses primary and secondary colours to represent the nature of the business, colour will need a big factor in the design so it will need to be carefully considered.

I think this is the most important information taken from the website that could be used on the Ad.

The company covers three main areas of service so I was thinking of using a triangle to represent this visually. Each point relates to print, cross media and marketing services that they provide.

I have been looking at images of three point perspective shapes to represent the idea of the three main areas of the business.

The images above are examples of how I could visualise three sections. I think I am going to keep the illustration abstract to avoid representing specific aspects of the company instead of the whole.

Aesthetics Research

These three examples all use geometric shapes that interlock. I like this as it relates to the company logo so I could expand it into a visual so it represents all the services available. The simplicity works well and it something to think about as the ad is fairly small so it will need to have maximum impact to draw focus.

These examples have a clear structure that the elements align to giving it balance and the eye space to breathe. I think it will need be simple and straight to the point as the format is fairly small.